They became so in part because Luminous Landscapebusiness partner and contributor Mark Dubovoy is an ardent Alpa user, and has developed a strong relationship wi th that company. Firstly, Alpa is an advertiser on this site. Today that company, run by Ursula Capaul, Thomas Weber, and André Oldani, has achieved that goal.īefore going further wi th the review I should disclose a few things that readers are bound to want to know. In 1996 though the famous Alpa brand name was purchased by a small team of entrepreneurs bent on producing the highest quality medium format technical cameras possible. But by 1990 they, like most European camera makers, had succumbed to the major mass market companies from the Far East. During the middle years of the 20 th Century the then Alpa company made some of the most fascinating high-end 35mm SLRs. There is one company that I am aware of that has devoted themselves to meeting the needs of the neurotic perfectionist photographer in the digital era. The point of this little tirade is that the whole optical chain – from sheet film that wouldn’t lie flat, to imprecise holders, to badly adjusted ground glasses – all conspired to make achieving optimum sharpness very difficult indeed. I especially don’t miss warped sheet film holders, inaccurately positioned ground glass focusing screens, glasslessnegative carriers on enlargers, or equally frustrating glassnegative carriers for that matter. After having schlepped a variety of LF camera up hill and down dale over the years I have to confess that there is little about them that I miss. There are some photographers who wax nostalgic for sheet film and large format cameras. These devices are the digital equivalent of the 4X5″ and 8X10″ view cameras that we used for advertising, product and landscape shooting in the days of film. In other words – all of the tools that we as photographers make use of and are interested in learning about in pursuit of our passion – photography.Īt the very pinnacle, both in terms of price and image quality lies the latest generation of medium format digital backs. We also write about printers, raw software, monitors, and accessories of various sorts. No one tool can meet all of our needs, nor should it.Īs regular readers know, on this site we try and use and report on a broad range of general purpose cameras, from point-and-shoots to high-end DSLRs. We shoot many different types of subjects in a myriad of situations, locations, and conditions. There are a multitude of worlds within the photographic community. Welcome to the world of neurotic perfectionism.
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